Monday 7 November 2011

PARAMOUNT PICTURES

 Started up as an American company in 1912. Paramount was one of the very first national distributors. In the early days they were only sold with in their reigon, this was very costly as it wouldn't reach the maximum target audience it could expand too otherwise.
 Paramount Pictures believed that Actors were crutial in the films and that companys would invest in them through the ownage of these actors.People who wanted the early stars which paramount had invested in such as Mary Pickford needed to pay for a years worth of other paramount pictures. Paramount was then in a very good position of wealth.
Paramount was very popular in the famous "New York City" not only through shooting films there but by displaying their cartoon characters in the theatres there.

 During 1931-1940. America was going through the "Wall Street Crash" which nearly left Paramount Pictures in deverstation. Zukor got rid of his earlier partners during this time and was voted up to chairman of the board, luckily this abled him to get the pictures out of bankruptcy! When they were fully recovered, they invested in many more actors/actresses and were selling around 70 films each year. They were very famous for creating Betty Boopy, this ran smoothly for a while however people thought of her as too "sexy" and demanded more clothing and a longer length skirt. Paramount rebounded with Popeye The Sailor Man making people think of them as good again and regaining loyal customers.

During the years of the way, Paramount Pictures drew back strongly on the amount of films which they were creating as they realised that people wouldn't buy them when on rations and extreme money shortages. People would stay at home not go out to be entertained.

The next major event for Paramount Pictures was that it teamed up with Universal Studios to form Cinema International Cooperation this meant distributing films out of the US as a pair.

1984-1990 Paramount Pictures hit Hollywood! Paramount is part of Viacom (an international media company) and features in over hundreds of films and cartoons. It is very popular and has gone through success after success from the early 1900's and is getting bigger and better each day and providing people with hours of entertainment from timless classics to modern action movies. It's a globally known industry. They also linked in and paired with dreamworks for other films and earns billions of dollars each year through the popular demand of sales by consumers eager to watch the latest releases.

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